How We Select Wines

Every CellarBuilder.ca wine selection meets our “AAA” criteria:

– [ AUTHENTIC ] –
Wines that tell a sensory story about the people who made them and the places they come from. These are genuine and distinctive wines made by genuine people in distinctive places

– [ ARTISANAL ] –
Handmade wines produced by people and families – not factories. These are small lot wines that are too scarce to ever make it to the shelves of big retailers. These are the kind of special discoveries you’ll be proud to brag about

– [ AGEWORTHY ] –
Most wines can be enjoyed in their youth – but not all wines have the potential to improve with time. Experiencing the evolution of a wine over its life (5-10 years – or more!) is a fascinating process that will expand your palate and help you drink better, more interesting wines

With each CellarBuilder.ca selection, you can count on receiving wine that punches well above its price.

With a 40+ year track record as leading premium wine importers, we offer a unique blend of experience, insight (and the right connections) to bring you an unparalleled range of wines that will have you drinking better from the day you sign up.